You can feel the necessity of turning less into more in any supermarket in Tokyo. There you learn that a single stalk of celery can cost you a dollar. Or you eye a nice slab of beef that costs more than a Prada leather wallet. You quickly realize that a design problem emerges: namely, how to cook with fewer resources to create the “illusion” of more.
a. it’s a big stalk of celery, thank you very much, and it’s all i ever needed at a time
b. what grocery store are you in? i didn’t buy much beef in tokyo, but i shopped enough that i know that you don’t know what you’re talking about and are (possibly) in some ginza department store, or that you just bought a knock-off prada wallet… because beef doesn’t cost that much in “any supermarket in Tokyo,” period.
Beauty and the Bento Box - Room for Debate Blog - NYTimes.com